Web Analytics Market - By Deployment (On-premise and Cloud), By Application (Online Marketing, Marketing Automation, Mobile Analytics, and Content Marketing), By Solution (Search Engine Tracking & Ranking, Heat Map Analytics, Marketing Automation, and Behavior Based Targeting), By Service (Professional Services and Support & Maintenance), by End-user (Retail, Manufacturing, Healthcare and others) and By Region - Global Opportunity Analysis and Industry Forecast, 2020 – 2030

Web Analytics Market size held USD 3.7 billion in 2020 and is expected to reach USD 21.2 billion by 2030 with a CAGR of 19% during forecast period.Web analytics is the process of tracking the web traffic, analysing and reporting web data to understand and optimize web usage. Moreover, it can be used as a tool for business and market research to examine and improve the effectiveness of a website. A web analytics solution help in understanding the web data to acquire new visitors, visitor behavioural analysis, path analysis and the pages that are visited most. Using web analytics, a business can understand their customer demographics and track other metrics like click-through rate, conversion rate and bounce rate. Furthermore, it’s easy to use, less expensive (often free) to implement and it can obtain a complete picture of customers, enabling to serve them in better and more targeted ways.

Market Dynamics and Factors:

Constantly growing data volume and increased awareness about the effective utilization of vast chunks of unorganized data are creating demand for web analytics. Businesses are inclining towards data-driven operations that help them take decision according to the facts obtained, resulting to boost the growth of web analytics market. Also,  consistent rise in online shopping, rapid adoption of marketing automation platforms and shift towards data driven businesses, increasing digitalization and urbanization are expected to support the growth of the web analytics market. Owing to its ability to analyze real-time web content on the internet, Owing to its ability to analyze real-time web content on the internet, the market is in great demand. However, concerns associated with data privacy are anticipated to hinder the web analytics market growth.

Market Segmentation:

Based on the deployment, the market is segmented into on-premise and cloud. On the basis of application, the market is segmented into online marketing, marketing automation, mobile analytics and content marketing. According to solution, the market is divided into search engine tracking & ranking, heat map analytics, marketing automation and behaviour based targeting. Based on service, the market is bifurcated into professional services and support & maintenance. On the basis of end-user, the web analytics market is segmented into retail, manufacturing, healthcare and others. Geographic breakdown and analysis of each of the aforesaid segments includes regions comprising North America, Europe, Asia-Pacific, and RoW.

Geographic Analysis:

North America is leading the global web analytics market. The higher usage of smartphones and other smart devices in this region is going to expand the demand for web analytics, as there has been a drastic increase in website traffic across this region. Moreover, Asia-Pacific accounted the considerable share in the market and is expected to grow rapidly owing to increasing number of analytics outsourcing activities in the years to come. Increased implementation of the solutions & awareness amongst the businesses to utilize the huge chunks of unstructured online data are likely to boost growth of the market in the Europe.

Competitive Scenario:

The web analytics industry consists of a few major players like Adobe Systems Inc., AT Internet, Facebook Inc., Google LLC, IBM Corporation, SAS Institute Inc., Hotjar Ltd, Microsoft Corporation, Splunk Inc. and Webtrends Inc.

Web Analytics Market Report Scope